Quote: I like putting good people with good people!
Questions I Ask:
- What is an influencer marketing?
- Why did you decide to focus on the microinfluencer?
- How does content complement influence marketing?
3 Learning Points:
- Going beyond one post and creating campaigns.
- If you’re an influencer how do you pitch to small business owners and brands.
- Tips on initiating and maintaining relationships with brands.
Success is a balance of career and what you do in life.
Contact Shane:
Email: shane@shanebarker.com
Resources Mentioned:
Your Brand’s Blueprint For Finding And Leveraging Influencers (Shane’s ebook) It’s a complete guide for influencer marketing. It includes:
- a step-by-step guide to finding the right influencers,
- how to reach out to influencers effectively (including templates for outreach),
- how to build relationships with influencers,
- and a list of the best tools for influencer marketing
Articles:
- 10 of the best Influencer Marketing Resources (Shane’s blog)
- IZEA’s, “2017 State of the Creator Economy.” This study helps you gain a better understanding of influencers’ perspectives on influencer and content marketing. You can find out useful insights, such as the platforms content creators are leaning towards, and how you can use this for your benefit.
- “Influence 2.0,” an in-depth study conducted by TopRank Marketing and Traackr. The report is a result of a survey of 102 brand leaders from reputable companies such as American Express, Adobe, and Amazon Web Services.
- The Ultimate Guide To Micro-Influencers“ Gifographics
- How To Get The Most Out Of Influencer Marketing
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Sponsors: Lynda & Xero Accounting
Follow me on Instagram @michellengome
Are you looking for a speaker to discuss connection points to develop better business relationships? Watch this quick video and contact me today!If you are interested in honing in on your niche, crafting your message, identifying goals, and building a circle of influence when it comes to leveraging your brand take the opportunity to jump on the Icebreaker Call. Valued at $197, this is a one on one coaching session to help you define your area of expertise and discover the action steps to reach your goals
