Michelle Ngome

Inclusive Marketing Consultant | DEI From a Marketing Perspective

Strictly Marketing: Sales & Marketing Strategies with Kerry Heaps

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Did the strategy episodes help you with your business? I hope so as we conclude with a dynamic episode with Sales & Marketing Strategies Kerry Heaps. I heard her before on a friend’s podcast Escaping Cubicle Captivity hosted by Shimeka Williams and knew right away I needed Kerry on my show.

Kerry Heaps is the Founder and President of Kerry’s Network, Inc., a marketing organization that provides Business-to-Business Marketing services.  She is also the host of Strictly Marketing Talk Radio and publisher of Strictly Marketing Magazine. The magazine has recently spun off an online community for Strictly Women in Marketing, for Women (and Men) looking to gain more media exposure.
In this episode we discuss:

  • What is the difference between sales and marketing?
  • How important is pricing when it comes to the sales and marketing mix?
  • Which is better cold call or cold email?
  • Does content marketing really work?

Recommended book: Go For No

About Ngome

Michelle Ngome is an award-winning inclusive marketing consultant. As the founder of Line 25 Consulting, she trains and consults with organizations on how to create diverse and inclusive marketing strategies. She is the recipient of the Courageous Marketing Leader and Houston Business Journal's Diversity in Business awards with her efforts creating the African American Marketing Association (AAMA). Her contributions have been featured in numerous publications including The Wall Street Journal, Entrepreneur, eMarketer, PR News, and Forbes. Currently, she hosts the Marketing For the Culture podcast powered by AAMA.