Michelle Ngome

Inclusive Marketing Consultant | DEI From a Marketing Perspective

How To Capitalize on FOMO to Drive Sales

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Here are 9 ways to use consumers’ FOMO (fear of missing out) to boost businesses’ brand awareness and sales.

69% of millennials say they’ve experienced FOMO — why not use that strategically? Our tips include everything from showing low stock levels on your website to letting your content expire. Check out a preview below. 

You can see the full visual here.

About Ngome

Michelle Ngome is an award-winning inclusive marketing consultant. As the founder of Line 25 Consulting, she trains and consults with organizations on how to create diverse and inclusive marketing strategies. She is the recipient of the Courageous Marketing Leader and Houston Business Journal's Diversity in Business awards with her efforts creating the African American Marketing Association (AAMA). Her contributions have been featured in numerous publications including The Wall Street Journal, Entrepreneur, eMarketer, PR News, and Forbes. Currently, she hosts the Marketing For the Culture podcast powered by AAMA.