Now that you know what to say we continue our strategy session focusing on social media marketing (SMM). I provide some good details that provide a new perspective on social media marketing.
Content Distribution Channels
- Website
- Medium.com
- LinkedIn Publishing
- Facebook: Notes & Instant Articles
Social Media is a virtual community or network that allows you to create, share or exchange information.
Social Media Marketing is the process of gaining traffic through social media sites.
Tip: Each site may require a different action. For example, you may need to spend $300 on Facebook ads and produce 4 articles on LinkedIn. Different platforms require different actions and more importantly a different language.
Strategy:
- Identify & Set Goals – Make sure your SMM goals are aligned with your initial business and marketing goals.
- Identify Ideal Customer – Understand their behaviors on each platform.
- Select Channels & Tactics – Identify your target audience/clients persona on each platform and select the channel with the best ROI. Challenges:
- Be patient; 30 – 60 day trial runs
- Listen to your customers
- Determine primary and secondary channels based on 1 and 2 and what you can manage.
- Tactics vary based on your objectives and best practices for each platform.
- Content
- 20% writing and 80% promotion
- Systems: Budget & Resources
- Create a workflow
- Social media calendar
- Assign roles and deadlines
- Buffer, Edgar, Click 2 Tweet, Canva
- Analytics – social media platforms and Google Analytics
Links:
Gary Vee Q&A with Contently (great video on storytelling, quality content, and social media distribution with the tv channel comparison).
Gary Vee One Piece of Content Away
Download 6 Points To A Marketing Plan Template