Growing an online business requires commitment, dedication, and mental tactics. Either you own a small business or a large business, strategic content marketing is essential. Market shifts, changing consumer needs, and competition are among the challenges that hinder the development and growth of your business.
We live in a dynamic environment, and you don’t know what your business’s future holds. Therefore, you have to find ways to remain at the top of the game. One way to bolster promotional efforts and improve efficiency is through content marketing.
Content marketing refers to a marketing technique of creating relevant, valuable, and consistent content that attracts the target audience that drives profitable customer action. Success in content marketing depends on various factors, and the most significant factor is to have the right content marketing tools.
If you want to grow your business, there are content marketing tools you must have. So, read on and learn about these tools.
Let’s get started:
Grammarly
The world has turned into an online social space. It is important to ensure your grammar is damn near perfect in your content at all times. If you’re like me and need help with this Grammarly is the tool for you.
You don’t want a troll to use your grammar as a weapon. Grammarly tool is essential for all: if you are a blogger or aspiring to become a successful author, Grammarly is the answer for you.
Grammarly has a limited free version. There are essential features only present in a premium version and not in a free version. With such many helpful features in a premium version, paying a penny is worth getting advanced capabilities.
Pros
- High accuracy
- Real-time grammar correction
- Easy to customize
- Easy to understand explanations
- User friendly
Cons
- Aggressive adverts
- Limited features for a free version
- It doesn’t support everything
Ahrefs
Content marketing success depends on your SEO strategy. To succeed, you need this trusted tool: marketing professionals and SEOs globally highly recommend it.
This tool will crawl the web, store a lot of data, and enable you to access it easily with its simple user interface. This data helps you with content marketing, link building, keyword research, rank tracking, and website audits.
Ultimately, Ahrefs helps in accelerating the growth of organic traffic on your website. Most importantly, this tool helps with large backlink checking solutions, identifying the content to generate a better income, and digging deeper into competitors’ search traffic.
Therefore, this software is the best for backlinking in your business. It will cover all your needs in content marketing: anchors and backlinks strength to link.
Pros
- Keyword searcher
- Backlink checker
- Reliable to find Google features
Cons
- Traffic statistics are slightly off
- Needs improvement on internal link opportunities
- Requires more filters to refer domains report
Semrush
This is a content marketing tool that helps to optimize your website to rank on search engines. The tool was established in 2008 and has a large user base. When running an SEO campaign for your website, Semrush is a vital SEO tool available.
- It provides you with information to use on:
- Identifying link building opportunities
- Creating content that attracts traffic
- Tweaking technical aspects of your website’s content to achieve a higher ranking
Semrush will provide you with Keyword suggestions to use on writing blog posts and expect them to perform well in search results. The tool can also tell you how hard it will be for ranking specific search phrases.
Importantly, in content marketing, backlinking is essential, and this tool will suggest the websites to approach.
In addition to providing you with a keyword research tool, it also provides a suite of various tools that allows you to:
- Monitor mentions of your content
- Identify competitors keywords
- Audit the existing content
- Identify new topics for you to write
A fantastic feature is the “SEO writing assistance.” This tool allows you to copy and paste your content for review.
Pros
- Sites audits
- Keyword search
- Local position tracking
Cons
- Poor segmentation of reports
- No opportunities within local search
- No opportunities depending on competitors
- Inadequate location position tracking
Google Trends
Content marketing may not be complete without Google Trends. This is a dynamic website that will survey and rank popular searched keywords. Google has a search engine that will filter data using various parameters.
When using Google, it shows the results of phrases and keyword types on the search box.
Therefore, Google Trends will automatically update the popular search queries. This information will be in real-time but based on geographic region. Also, you can know what trends across the world at ease. Interesting enough, it will sort data depending on categories:
- Sports
- Health
- Science and Technology
- Entertainment
- Business
- Top stories
This tool enables you to receive prompt notifications via email as it sorts all the stories systemically. You can subscribe for daily search trends updates.
Google Trend has incredible features suitable for content marketing. If you are running a content marketing campaign and want to create killer content, this should be your first stopover.
Pros
- Easy to use
- Provide the user with search data
- It has an exemplary user interface
Cons
- Lacks better integration with various Google products
- Less analytics to Google trends
- Poor related search term
Keyword Surfer
Another essential tool for content marketing you must have is Keyword Surfer. It is a cloud-based platform used in on-page SEO optimization: it analyzes and compares your content pages with those that rank in the SERPS.
With Keyword Surfer, you no longer need to guess what Google prefers to make your website pages rank higher. That said, this tool will do a data-driven analysis and then report to you what you miss or have in excess to rank higher on SERPs.
It does a thorough analysis considering various factors: Keyword density, keywords, meta tags, phrasing, HTML codes, images, and more.
If you are running a content marketing campaign, with such information, it allows you to know and execute what you need to rank higher on SERPs. The Keyword Surfer has five significant features:
- Content editor
- SERP Analyzer
- SEO Audit
- Keyword Research
- Keyword Surfer
With Keyword Surfer, it instantly shows you the metrics for creating good content. The tool will also update the current content and ensure it ranks higher.
Pros
- Easy to use
- Real LSI keywords
- Assist with content structure
- Semantic analysis
- Has multiple views
- SEO Audit
- Uses ranking factors
Cons
- The number of queries depends on your plan
- Some suggestions compromise readability
- Unreliable keyword tool
SurveyMonkey
If you want to launch survey projects across the web, this is the right tool for you: SurveyMonkey. This helps you with online survey projects such as employee or customer feedback, insights on your target market, membership, and a lot more.
With this tool, you can easily customize your survey structure depending on the specific target audience.
Additionally, this platform is equipped with advanced functions designed to distribute a wide range of surveys on the web.
Moreover, the automated feature also allows you to view the results in real-time – especially after it reaches millions of respondents.
SurveyMonkey platform is an outstanding tool for content marketing: it helps you develop concrete decisions based on the data it generates.
Pros
- It has a variety of tools you can configure and customize
- Presence of different languages
- It creates unlimited survey quantities
- It is affordable
Cons
- Requires a more interactive interface
- Limited integration of applications
- A few file formats to be added to surveys
HARO
Help A Reporter Out, HARO is another content marketing tool to use. It is an online PR platform used by bloggers and journalists to connect with sources and help them out with the content they create.
Therefore, using HARO allows sources to get essential media coverage from high-traffic websites, which are valuable for branding and SEO.
When it was established, it was only a small Facebook group in 2008. Today, it has over 800,000 sources and more than 55,000 verified bloggers and journalists.
If you want to use it for your content marketing, your website(s) should have over one million or less Alexa ranking. For this reason, it ensures that your website is high quality, thus a gold mine for opportunities – especially referral traffic and high-quality links. It is the best way of getting backlinks for your website.
Use HARO and build your online authority. I have received a lot of press through HARO. Make sure you develop a plan and make time each day to respond to journalists. The steps are fairly easy.
Pros
- Gets regular updates with three daily emails
- Allows organizations to gain media exposure
- Reliable for backlinks
- Connects reporters to experts
- Easy to get story opportunities
Cons
- Not suitable for blind emails
- Allows email forwarding even when not signed up
Conclusion
Most B2B marketers rely on content marketing as one of their marketing strategies. If you aren’t doing it, wait no more; start it now! These seven content marketing tools are helpful to get more engagement for your content. Consider these tools to get the best results and success for your content marketing. Whether you are a novice or pro, these tools are essential for content marketing strategy.
