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Michelle Ngome

Inclusive Marketing Consultant | DEI From a Marketing Perspective

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10 Ways to Improve Your Job Profile’s Exposure

September 22, 2020 by Ngome

We all know that the job market is becoming competitive day by day. Everyone wants to top the radar by working on their CV’s, promoting themselves, and extending their network.

Are you trying to get a job? 

Then, you have to do something that makes you stand out from the crowd. Making the right conversation with the right kind of people can take you up the ladder. People often forget about you if they don’t see you in action. Sometimes, you ought to show what you are presenting on the table. And it’s especially important if you are a remote worker or a freelancer. 

Here’s a breakdown of the top tips to avoid being stonewalled by a recruiter-

1. Let Recruiters Know You Are Open.

Having a LinkedIn profile isn’t enough. It is essential to let your recruiters know that you are available for an opportunity and your profile has open access to them. So, make sure that you provide all the basic contact details for them to reach out to you.

A professional photo can ace your game. A decent looking profile photo is a must to make the potential employers take an interest in your profile.

2. Customize Your Job Description To Your Benefit.

If you’re not getting an interview call by the HR, then, unfortunately, your resume might be getting rejected by robots. There are some inventions in technology, like ATS (Application Tracking System) software, to filter out irrelevant CV’s. 

Before applying to any job position, it is advisable to do a thorough research of what all essential requirements are the recruiters looking for in a candidate. Further, ensure that you have provided the desired skill sets in your resume.

3. Take Responsibilities And Get Engaged.

Job exposure is not limited to finding a job. Even if you have a job, your presence needs to be felt every time you take up a task and make it a success story. Step up and ask for a task because, as it is said, that responsibility is only given to those who can make it an opportunity. This will help you build a rapport with your other colleagues and get more attention from the decision-makers, such as senior managers and executives. 

4. Networking

To many, it feels boring to reach out to people. So, it’s high time to change this mindset and start attending corporate functions, events, and meetings. Meeting & speaking to new people every day is an excellent way to build your social network. This will not only help you expand your social skills, but it will also provide you with a pool of knowledge while talking to people.

You can connect through a reference as well. Find out the hiring manager & open position details through your network. Get connected through someone who knows the hiring manager. References work faster & have a better chance of a conversion.

And, with experience, you will also learn to be rational while choosing people with whom you want to connect with. The bigger your network will be, the more will be the probability of getting hiring managers to notice and get to know you. All you have to do is to be active & engage with your connections. Remember, you don’t have to ask for jobs. 

5. Upskill Yourself.

Usually, we tend to complain about how our learning curve is becoming stagnant. Hence, we can upgrade our skills using a lot of online courses from websites like Udemy, Coursera, etc. Enrolling into volunteering & internships can also be a good way to upskill & network to find a job. This can be done at any age. 

Applying to job postings may not work during this shallow phase of the market. Recruiters would want to hire someone who works on himself and makes the best out of these adverse times. 

6. Learn The LinkedIn Algorithm.

LinkedIn is undoubtedly a highly professional platform to tap into the hidden job market. And, to see how this powerhouse works, you need to upscale your game by putting in extra efforts. This will make your profile visible to recruiters and talent scouts.

There is an art of making professional connections online. Follow companies and recruiters that interest you. Recruiters will be able to contact you since they know you. For instance, if you are following a company, your application will be prioritized if you put forward your candidature in that company. Following a company will also ensure that it will show in your feed if the company posts about a new job position. 

7. A Winning Resume

An attractive resume is as important as preparing for an interview. Carve out a potential CV that focuses on your hard skills, transferable skills, and achievements. You can also have a keyword-optimized resume for each online job application. There are a lot of websites available for that purpose. And never try to fake it in your resume or interviews. Now, take this resume of yours and disseminate it across all possible open job vacancies.

8. Market Yourself Online.

Update all your certificates and testimonials along with your contact information online for your employers to see. 

You have to be aware of all possible inventions and discoveries in your field. Recruiters admire people who are passionate about their career. 

While branding yourself, you also tend to learn a lot. Exposing your area of expertise on LinkedIn through posts/articles/comments can again get you a lot of exposure.

9. A Mentor In Need Is A Mentor Indeed.

We all need a guide or a mentor at some point in our careers. A Mentor or a guide can be someone from your career line or someone with a good experience. That person can also help you make useful connections. Mentoring can be helpful in case of resume building, cracking entrance exams or written tests, and acing an interview.

10. Don’t Stop Applying For Jobs.

Generally, most of us stop looking for other options once we get our offer letter in hand. We put an end to our search soon after we received that “Congratulations, welcome onboard!” call from the HR. The reason why we get back to our comfort zones is that we fear things. 

What if there are still other exciting jobs waiting for you? 

You must not stop applying.

Another scenario occurs after a rejection. Those situations affect us psychologically; especially when we have tremendous hope from a particular job role. Do not get upset with a rejection. Have a positive attitude, and keep searching between interviews. 

The best advice would be to engage in an extensive reflection on your presentation skills and personality traits. You can utilize the time to do all the amendments. But, keep applying and float your resume on every job platform possible. It is quite certain that you might end up with many job offers, but that is a happy problem to deal with, isn’t it?

You don’t have to spend hours trying to find the right job, if you do things in the right manner. Sometimes, our hard work doesn’t pay off well. The reason could be that we were not putting the key in the right keyhole. You have to ace it, and you need to market yourself in a way that, in the end, success is yours.

Conclusion

During COVID-19, make job hunting your 9-5 job, until you find one. 

Now that you have got some incredible tips and tricks on enhancing your job profile’s exposure, it’s time to showcase it to your future employers! 

You want people to want to recognize your true potential, and that can only be done with the right strategies applied in the right direction.

HAPPY JOB HUNTING!

Filed Under: Diversity Marketing Blog

About Ngome

Michelle Ngome is an award-winning inclusive marketing consultant. As the founder of Line 25 Consulting, she trains and consults with organizations on how to create diverse and inclusive marketing strategies. She is the recipient of the Courageous Marketing Leader and Houston Business Journal's Diversity in Business awards with her efforts creating the African American Marketing Association (AAMA). Her contributions have been featured in numerous publications including The Wall Street Journal, Entrepreneur, eMarketer, PR News, and Forbes. Currently, she hosts the Marketing For the Culture podcast powered by AAMA.

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Inclusive Marketing Consultant and host of the Marketing For The Culture Podcast powered by the African-American Marketing Association.

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